Changing business dynamics have seen most retailers leverage technology to grow their businesses and create a better customer experience, in-store and online. Their aim is to provide multiple tech-led touch points to help buyers make purchases seamlessly, receive recognition and get uninterrupted services.
New concepts are currently being adopted in the business, including omni-channel / Phygital commerce, AI, chatbots, loyalty across channels, endless aisles, self-service kiosks, IoT, blockchain and robotics. Global technology companies are ready with solutions based on these concepts to add greater value to a retailer’s digital transformation journey.
However, not many Indian retailers are aware how they can use these technologies to gain a competitive edge and accelerate their growth.
The answer to this dilemma is to PHYGITS – The Art of Winning Customers, the first Retail Technology Case Study Book. This coffee table book features 50 top digital transformation initiatives undertaken by leading Indian retailers. PHYGITS’ inclusive agenda covers various retail formats and functional areas where tech-led innovation has resulted in a paradigm shift in a retailer’s competitive capabilities.
PHYGITS is positioned as the one-stop reference platform for retailers to get first-hand insights on validated used cases of tech deployment. By seeing how their peers benefited by installing various systems and solutions, they, too, can take a well-informed business decisions.
Each case study will be presented as a sequential narration of specific challenges, solution development, deployment and business impact. A typical case study editorial will contain the following
While most companies deploy technology for all functional areas, at many times the larger business landscape transforms faster than organisational agility. This limits a retailer’s ability to align with new market trends and exceed customer expectations. The retailer hence has to rapidly adopt next generation technology solutions to upgrade and / or convert the current infrastructure for future competitiveness and sustainability.
Examination of the key parameters used for evaluation of vendors and the basis for choosing the final implementation partner. Text will offer outline of the differentiation and innovation that the selected partner brought to the table. Details on case-specific, ahead-of-the-curve differentiation will be highlighted.
Narration of project timelines (step-by-step implementation/ migration), transition seamlessness (how the business was minimally impacted during transition) and challenges faced and jointly overcome by both parties during implementation. Tech stack and latest DEVOPS tools used could receive a mention here.
How did the business and its customers benefit? Before-and-after illustration through data / actual metrics in terms of positive impact on efficiency, topline sales, customer insights, lower returns, granulated analytics, lower mark downs, JIT inventory / replenishment cycle, etc.
Outline Vision 2020 and identify milestones for enhancements and how the partner will meet these inflection points. Include change management practices that will be implemented — internal and external — across stakeholders.
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